Siminoff Banjo and Mandolin Parts was founded by Roger Siminoff in 1967 in W. Orange, NJ. While working in the publishing and later, tech industries, he continued to build stringed instruments, and refine his technique through research, experimentation and, of course, playing. In 2007, he and his wife, Rosemary, brought on Kali to expand the business in his “retirement” in Arroyo Grande, CA. Little did they know that Kali would lead the charge and transition Siminoff Banjo and Mandolin Parts from a call-and-order shop to a 24-7 online store.
Business continued to increase, and they moved the shop north a bit to accommodate growing inventory and shipping needs, along with realizing Roger’s longtime dream of offering Luthierie Camps. In January 2013, Kali and Amy acquired Siminoff Banjo and Mandolin Parts. During the transition in ownership, Roger developed Straight Up Strings for Mandolin. They were officially launched in June 2014, with banjo and guitar strings following soon after.
Roger Siminoff maintains an active advisory role, after having sold Siminoff Banjo and Mandolin Parts (1967-2015) to Kali and Amy and developed Straight Up Strings in 2104. As founder of Pickin’ Magazine and FRETS Magazine, Roger has been focused on strings for nearly 30 years, and was a driving force in convincing the major string manufacturers to post string gauges and loads on packaging.
Kali – As owner, Kali continues to be responsible for maintaining our online storefront, from selecting new products, to answering your emails, and finally, ensuring your order is processed and shipped as efficiently as possible. After studying Communications at Long Beach State (CA), Kali came on board in 2007, initially to help in the shop and fulfill orders. In no time at all, she’d produced an award-winning email newsletter and solidified Siminoff Banjo and Mandolin Parts as an online presence with 24-7 online and international ordering. She’s designed and built an F5 mandolin — in fact, it sounded so good and had a few potential buyers at a festival, but in the end, Roger wanted it more and bought it off her!